Israel's military social media strategy

" ...while the IDF’s social media campaign has drawn criticism from those who feel it trivializes war and its consequences, it’s unlikely to be the last of its kind. “We’re at a moment where this stuff is not only the way a lot of these communications happen, but the audience is primed for it,” said Sree Sreenivasan, a professor of social media at Columbia’s School of Journalism. “There’s no point saying they shouldn’t be doing it because no one is going to listen,” he said. "

However, as Kim Kardashian learned after getting death threats from peace-loving Palestinian supporters, sometimes these things are best left to those with the stomach for it.

h/t Taylor O.