Ever since his election as Canada’s prime minister last October, Justin Trudeau has revelled in global tributes, raves and swoons. He’s the Disney prince with the trippy dance moves, the groovy Haida tattoo and the gender-balanced cabinet. He’s the last best hope for globalization, the star attraction at the Pride Parades, the hero of the Paris Climate Summit, the guy everyone wants a selfie with.
Trudeau made himself synonymous with Canada. He made Canada cool again. It was fun while it lasted.
By the early hours of Saturday morning, Havana time, Trudeau was an international laughing stock. Canada’s “brand,” so carefully constructed in Vogue photo essays and Economist magazine cover features, seemed to suddenly implode into a bonspiel of the vanities, with humiliating headlines streaming from the Washington Post to the Guardian, and from Huffington Post to USA Today.
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