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Tuesday, August 6, 2013

The Sapphires cover ain't racist or sexist - it's just normal movie marketing


A moronic tempest in a teapot has been whipped up over the cover of the recently released DVD for the movie The Sapphires.

The film is the based-on-a-true story account of a 1960's pop group made up of aboriginal women.

The brouhaha is all about the alleged "racism and sexism" of the photo on the cover having the women in the background with the movie's star Chris O'Dowd getting the most exposure.

Except it isn't racism or sexism. It's marketing. You always put the biggest name in the movie up front.

Chris O'Dowd may not have the fame of Brad Pitt or Tom Cruise, but he is a well known star of such films as Bridesmaids and the current HBO hit series Family Tree.

The rest of the cast are complete unknowns.

The Sapphires cover controversy is not one sparked by racism but is more a case of narcissistic, self-serving, attention-seeking faux outrage. There are real instances of racism and sexism in the world. To diminish them with nonsense like this is as tiresome as it is facile.


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