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Wednesday, January 15, 2014

Partisan alcohol preferences skew to "Smoking Loon" wine for Democrats and Wild Turkey bourbon for Republicans

chart via Globe & Mail

The most fervent Democratic partisans drink expensive champagne and brandy, while the GOP’s base voters drink modestly priced wine, says a new media survey by National Media, a firm that tracks demographic and consumer data.

The data contradicts the commonplace media and Hollywood portrayals of GOP voters as plutocratic, champagne-sipping vulture-capitalists.

It illustrates the growing political divide between GOP-leaning middle-class voters, including most college grads, and the Democratic Party’s high-low alliance of wealthy post-grad progressives and unskilled, low-income people.
h-t Liana K

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