I wanted to write a movie that was about modern activism. I see that a lot of people want to care and want to help, but in general, I feel like people don’t really want to inconvenience their own lives. And I saw a lot of people just reacting to things on social media—these social justice warriors. ‘This is wrong, this is wrong, this is wrong.’ And they’re just tweeting and retweeting. They’re not actually doing anything. Or you see people get involved in a cause that they don’t really know a lot about, and they go crazy about it. I wanted to make a movie about kids like that.
Asked directly if the story was inspired by “the SJWs of Twitter,” Roth says, “Yeah.” He adds, “the SJW culture has gotten so out of control, that you feel like everyone—are they doing it because they believe in it? Or do they just want to look like good people?