From Scott Adams' blog:
...A Master Persuader – and anyone trained in hypnosis or persuasion in general – knows that humans don’t use facts and reason to make important decisions. Most persuaders prefer sticking to the facts when possible, but that is mostly to avoid looking like idiots. They know that sticking to facts will not persuade.
Trump just takes things one step further. He doesn’t pretend the facts matter when they don’t. To put this in more practical terms, Trump does the things that matter and ignores the things that don’t. He just has a better idea than the public and the media about what matters. For example…
The public thinks facts matter for decisions. They don’t.
The public thinks being “presidential” matters for getting elected. It didn’t.
The public thinks Trump should have studied the issues more deeply. And he will, as needed. But he didn’t need detailed policy knowledge to get elected (evidently).
The experts said Trump needed more ground game. He didn’t.
I could go on, but I hope you see the pattern already. Trump ignores the things that don’t matter – even to the point of looking the fool – and pays deep attention to what DOES matter. That’s what made him our next president...
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