pitched the feds on a plan for the government to give the industry $350 million in support that would include funding 35 per cent of newsroom costs.This comes a week after a group called “News Media Canada” — basically a legacy news media lobbying group —
Clearly, the failure of Star Touch proves the need for the bailout money, yes?
Actually, no, it proves the exact opposite. Star Touch is exactly why the feds need to leave the news business to its death throes.
Newspapers have been trying this trick for over a decade now, with one god failing after another. Star Touch was based on the app experience sold by La Presse, which has since shut down its print operation and gone digital-only. La Presse has been touting the success of its La Presse Plus app for a few years now, suggesting that they have succeeded where everyone else on earth has failed.
The Star bought the hype, and bought the technology. So props to them for trying, right?
Well, not really. Star Touch was always going to fail, for reasons that were obvious to anyone paying attention...