In essence, George Will is arguing something I've been saying for a while: that Cruz will be going after Trump voters after the inevitable collapse of The Donald's campaign.
If America’s 58th presidential election validates Ted Cruz’s audacious “base plus” strategy, he will have refuted assumptions about the importance of independent “swing” voters and the inertia of many missing voters. Critics say his plan for pursuing the Republican nomination precludes winning the presidency. Jason Johnson, Cruz’s chief strategist, responds: “I’m working backward from Election Day,” because Cruz’s plan for winning the necessary 1,236 convention delegates is an extrapolation from his strategy for winning 270 electoral votes.
All presidential campaigns aspire to favorably change the composition of the electorate. Cruz aims to substantially reconfigure the electorate as it has recently been...
This part is particularly noteworthy:
...Cruz has county chairs organizing in all 172 counties in Iowa, New Hampshire, South Carolina and Nevada. National Review’s Eliana Johnson reports that through the second quarter, Cruz had raised more “hard” dollars than any of his rivals, and super PACs supporting him have raised more than all but those supporting Jeb Bush...
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